Customer profile & Satisfaction
- Customer demographics (e.g. age, gender, income)
- Social and lifestyle trends
- Needs and expectations
- Attitudes towards you and your competitors.
- Customer segmentation studies
- Customer satisfaction
Competitor Profile
- Current market share
- Pricing structures
- Products, services and/or experiences
- Marketing, advertising and branding.
Industry & market environment
- Business regulations
- Market demographics (e.g. age, gender, income)
- Market size and trends
- Marketing channels
- Sociographics (e.g. beliefs and attitudes, interests, lifestyle factors).
Brand Research
- Brand advocacy-Customers are willing to recommend your brand?
- Brand awareness.
- Brand loyalty
- Brand penetration.
- Brand perception.
- Brand positioning.
- Brand value.
Pricing Research
- Choose between different products with unique features and price points
- What features are most valuable to your audience and what they’d be willing to pay for them.
Product & Advertising Testing
- Advertising messages are reaching the right people and delivering the desired results?
- Product development -Using customer knowledge to inform the entire process of creating or improving a product, service, or app,
- Understanding how customers use your products in real time.
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Focus groups
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Polls
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Feedback
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Satisfaction
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Articles
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Infographics
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White paper & Reports
We’re 
helping to Make important business decisions, 
determining new business opportunities, 
securing investments and funding, and 
even avoiding business failures.
Research methods, pricing and achievements
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